Again staying with the movie poster theme I will examine the typography in movie posters.First I will look at a poster from the first Pirates of the Caribbean film. The typography used in this poster is quite effective at encapsulating the feeling of the films. The font conjures up images of sea charts and maps and several of the frilly bits cross much like swords which are featured in the film. The smaller sub title font is a sans-serif font like arial however the main title is probably a custom serif font.
The second poster is for this summers comedy Tropic Thunder. The lettering in this poster is quite prominent and a main focal point of the poster. The main title is quite rigid and portrays the military plots in the film. The font also has an effect as if it is coming out of the page at you. This helps it jut out an emphasis its strength in the poster. The inside of the letters is filled with a metallic design that also strengthens the position of the letters. The typography in this poster is used to fortify the themes of the film and to this end they are highly effective.
The final poster is for another comedy that was released this summer, Pineapple Express. The Fonts used in this poster are simple sans-serif fonts that portray a less simple mindedness of the characters in the film. It is also intriguing that the words Pineapple and Express are different thicknesses which places emphasis on express and draws attention to the title. The title also has a design that features a dirty worn look much like the characters in the film. The typography in this poster is simpler than the others and in that sense is less connected, although it does not directly detract from the poster it is not doing as much as other fonts do.References: http://blog.ugo.com/images/uploads/PineappleExpress.jpg
http://www.iwatchstuff.com/2008/05/23/tropic-thunder-poster.jpg
http://www.deadmentellnotales.com/onlinetexts/potc/images/1poster2.jpg
No comments:
Post a Comment